Veda Seshan
Product | Textile Designer
Hello,
My name is Veda and I have worked as a textile and product designer in the craft sector for the past 4 years. During this time my work has spanned across areas like product and design development for craft clusters, training artisans and trainers across various audiences in the country - all with the mission of generating livelihood through craft and a phenomenal opportunity of being part of setting up a brand from scratch.
I am intrigued by craft ecosystems, people and skills involved in making. On a normal work day you will find me juggling roles of coordinating craft projects, problem solving, communicating with artisans, engrossed in sorting yarn and dye colors or curating festive hampers. I love visiting craft clusters and interacting with people on ground with a larger purpose of being part of evolution and revival of craft and craft based livelihoods. I enjoy working with communities because I truly believe in the work and skill they hone and hope to learn from them through collaboration.
Work
Craftizen Foundation, Bangalore
Craft based livelihoods for
adults with Intellectual disability
Senior Designer
May 2024 - Present
Somaiya Kala Vidya, Bagalkot
Facilitated the Colour module for
Bagalkot weavers
FacultY
March 2024
All India Artisans and
Craftworkers Welfare Association
Member for Craftmark verifications
April 2024
Kubsa Handcrafted Textiles, Bangalore
Khana and Ilkal weaving, Bagalkot
Designer and Project Coordinator
Nov 2020 - Nov 2023
Tavaru Project, Kubsa, Bangalore
Khowdi (quilting) north Karnataka, Gulbarga
Project Coordinator
Feb 2021 - Nov 2023
Graduation project
Pottery town
Terracotta Jewellery
Jan 2020 - Aug 2020
Desi trust and Charaka
Natural dye handloom weaving
Volunteer
Jan 2018 - May 2018
Kottapuram Integrated development society.
KIDS, Kottapuram Kerala
Screw Pine weaving
Internship
May 2019
Languages
English
Kannada
Tamil
Malayalam
Hindi
Interest areas
Textile Design - Print | Embroidery | Weave
Revival and restoration of tangible and intangible heritage
Craft ecosystems
System design
Documentation
Material exploration
Pattern making
Product design
Skills
Adobe Photoshop, Illustrator, Indesign
Microsoft Excel, Word
Design thinking
Project coordination
Production planning
Sourcing
Concept design
Training and product development
Education
Aug 2018 - Aug 2020
M.Des - Industrial Arts and Design Practices
Srishti Institute of Art Design and Technology,
Bangalore.
May 2012 - May 2017
B.Arch
Faculty of Architecture, Manipal, Karnataka
June 2010 - May 2012
Jyothi Nivas Pre University College, Bangalore.
May 2000 - May 2010
Cathedral High School, Bangalore.
Experience
Production and operations
Setting up and streamlining operations
Detailed SOPs for quality maintenance and production processes
Production management
Yarn inventory management
Product Inventory management
Design and development
Concept development
Sample development on loom and dyed swatches for yarn
Design Specification sheets and communication with on ground team
Design iterations based on sampling, finalization of collections and designs
Development of design based training modules
Marketing and sales
Visual Merchandising
Exhibition set-up
Client communication
Sourcing for photoshoots, conceptualization of collection campaigns
Market study for B2B collaborations
Strategic planning of collections
Onboarding products on E-com platforms, creating line sheets for products
Assisted in conducting a VM training for Desi shop
Curation of corporate and festive gift hampers
Field work
Artisan mobilization , Kubsa
Training and incubation workshops for Khowdi project, Gulbarga
On loom design exploration with weavers
Wage discussions and negotiations
Training of trainers in design modules in tier 2 cities ( NGOS Working to develop
craft based skills in adults with Intellectual disability)